Taco Bell Opens First Location Prioritizing Online Orders
Taco Bell Opens its First ‘Defy’ Restaurant that Prioritizes Ordering Via App
Its four drive-thru lanes are located in Brooklyn Park, Minnesota
Jun 7, 2022, 6:50pm EDT
Today, Taco Bell opened the doors to its new digital-driven, two-story restaurant concept, Taco Bell Defy, in Brooklyn Park, Minnesota. Taco Bell first told us about Taco Bell Defy back in August 2021. The location uses technology to speed up service, with a “bold goal of creating a 2 minute or less drive-thru experience for customers of this concept,” according to Taco Bell President Mike Grams.
Most of all, the design of the new restaurant is meant to be more mobile order and third-party delivery friendly. It delivers orders from the elevated kitchen area via a vertical lift / “food tube” seen in the video below that brings meals down to ground level — think a drive-thru bank but you get a Chalupa and Baja Blast instead of cash. According to Taco Bell and franchise owner Border Foods, the Defy location “boasts many features that could show up in future Taco Bell restaurants in the US,” and they’re considering retrofits for neighboring restaurants.