“Our campaign is all about connecting with people on a personal level, reminding them of the importance of staying healthy not just for themselves, but for the people who depend on them,” Kate Cronin, Moderna’s chief brand officer, said in the launch announcement. (Photo by Erica Denhoff/Icon Sportswire via Getty Images)
Andrea Park, Deputy Editor, Fierce Life Sciences

“Moderna takes aim at COVID-induced loneliness in new campaign for updated vaccines”

The newly FDA-authorized updated vaccines for COVID-19 offer protection not only against serious illness but also, according to Moderna, against the loneliness that can come with a loved one’s infection with the virus. The company unveiled a new campaign Thursday that targets viewers’ empathy and sense of community to encourage them to get the […]