New Global Ad Campaign Confronts Rising Antisemitism

A new international creative competition aimed at confronting the rising tide of antisemitism was unveiled this week by the Combat Antisemitism Movement (CAM), leveraging renewed public attention following a high-profile Super Bowl advertising spotlight on Jewish hate.

The initiative, described by CAM as a Global Creative Advertising Challenge, invites creators worldwide to produce bold, data-grounded campaigns that actively challenge antisemitism in all its manifestations. With a total prize pool of $30,000, the contest is open to individual artists, agencies, students, non-profits, and digital innovators tasked with shaping narratives that go beyond reaction and drive measurable impact.

A Moment of Attention Meets a Call to Action

The launch comes amid what organizers characterize as a critical moment in public discourse. A recent Super Bowl ad backed by philanthropist Robert Kraft sparked widespread debate about how antisemitism is portrayed and addressed in mainstream media and culture. Rather than participating in the controversy surrounding that campaign, CAM officials saw an opportunity to expand the conversation with creative strategies that confront hate directly.

“People are talking about antisemitism again, and that matters,” CAM said in a public statement, emphasizing that attention must translate into fact-based responses that confront hate wherever it appears.

Rising Antisemitism: A Global Concern

Organizers highlight worrying data pointing to an escalation in antisemitic incidents worldwide. In the U.S., where Jews make up around 2% of the population but are the target of more than 60% of all religion-motivated hate crimes, according to recent FBI figures, the need for proactive cultural engagement is acute. Antisemitism has surfaced in varied contexts — from harassment on university campuses to attacks on synagogues and online efforts to delegitimize Jewish identity.

Competition Structure and Goals

The challenge is structured around three creative tracks, each designed to encourage strategic, tangible work:

• Press, Poster & Digital Display: Designed for high-visibility print and online visuals.

• Film & Motion: Short-form video content optimized for social platforms and broadcast.

• Guerrilla & Ambient: Experiential, real-world concepts such as augmented reality or public activations.

Each track offers awards for first, second, and third place, with $10,000 per category. Organizers emphasize that submissions must be fully produced and published online to demonstrate real-world engagement and reach.

CAM has also outlined clear expectations for participants: campaigns should expose the full spectrum of contemporary antisemitism, including threats emanating from extreme left, right, and radical Islamist movements. They must also be data-driven — grounded in facts from the CAM Antisemitism Research Center — and focused on impact rather than political framing.

Amplifying Impact Beyond Prizes

Winners won’t just receive financial awards. Their work will be promoted through CAM’s global networks and showcased at major summits and gatherings, increasing the likelihood that effective campaigns reach a broad audience and elevate public awareness year-round.

CAM officials stressed that creativity at any level matters, whether it comes from independent creators using only a smartphone or large studios with professional production capabilities. “What matters is clarity of vision and commitment to truth,” they said.

A Broader Movement

The creative challenge is part of CAM’s wider portfolio of programs combating antisemitism globally, which includes research, reporting, influencer engagement, and partnerships with civic and governmental entities. The aim is to mobilize not just awareness but sustained cultural action, recognizing that creative communication — particularly in digital spaces — plays a vital role in shaping public understanding and confronting prejudice.

Submissions for the challenge are open through March 1, 2026, and details about entry requirements and judging criteria are available through CAM’s official channels.