Nearly 70% Now Say They’re Less Likely to Do Business with Disney, and Will Support Family-Friendly Alternatives

(Austin, TX—April 12, 2022) Convention of States Action, in partnership with The Trafalgar Group—one of America’s most accurate pollsters in 2016, 2018, 2020, and 2021—is releasing the results of a new national survey. Results were from surveys conducted April 5th through April 8th of over 1,000 likely 2022 election voters.

“These numbers reveal clearly that 2022’s parent’s revolt movement is growing stronger every day. Parents are infuriated by the widespread leftists assault on their kids. Disney is about to learn that attempting to ideologically and sexually groom our children is a recipe for brand destruction, costing the company massively in both customers and revenue.  Who in the hell is in charge at Disney?” said Mark Meckler, President of Convention of States Action. “Our numbers also found that parents are actively seeking family-friendly alternatives to Disney, which is great news for our friends at The Daily Wire Kids, at Angel Studios, and for creators looking to capitalize on a massive marketplace opportunity to provide more than two-thirds of parents the family-friendly choices they’re looking for.”

For complete details on the poll, including graphics, please visit: 

https://www.thetrafalgargroup.org/news/nat-issues-disney-business-0410/

KEY INSIGHT: Nearly 70 Percent of American Voters Say They are Now Less Likely to Do Business With Disney After Recent Revelations of Disney Focusing on Creating Content to Expose Young Children to Sexual Ideas:

• 68.2 percent of American voters say that recent revelations of Disney focusing on creating content to expose young children to sexual ideas makes them less likely to do business with Disney:
  • 57.2 percent say much less likely
  • 11 percent say less likely

• 9.4 percent of American voters say that recent revelations of Disney focusing on creating content to expose young children to sexual ideas makes them more likely to do business with Disney:
  • 6.1 percent say much more likely
  • 3.3 percent say somewhat more likely

• 22.5 percent say no difference

KEY INSIGHT: Nearly Half of Democrats and Huge Majorities of Independents and Republicans Say They are Now Less Likely to Do Business with Disney:

• 48.2 percent of Democrats say that recent revelations of Disney focusing on creating content to expose young children to sexual ideas makes them less likely to do business with Disney. 14.4 percent say more likely, and 37.4 percent say no difference.

• 72.5 percent of Independents say that recent revelations of Disney focusing on creating content to expose young children to sexual ideas makes them less likely to do business with Disney. 9.1 percent say more likely, and 18.3 percent say no difference.

• 85.3 percent of Republicans say that recent revelations of Disney focusing on creating content to expose young children to sexual ideas makes them less likely to do business with Disney. 4.4 percent say more likely, and 10.3 percent say no difference.

Key Insight: Majority of American Voters Say They are Likely to Support Family-Friendly Alternatives to Disney:

• 69.1 percent of American voters say they are likely to support family-friendly alternatives to Disney:
  • 45.1 percent say very likely
  • 24 percent say somewhat likely

• 30.8 percent of American voters say that they are unlikely to support family-friendly alternatives to Disney:
  • 19.3 percent say very unlikely
  • 11.5 percent say somewhat unlikely

Key Insight: Bi-Partisan Majority Say They are Likely to Support Family-Friendly Alternatives to Disney:

• 58.6 percent of Democrats say they are likely to support family-friendly alternatives to Disney. 41.4 percent say not likely.

• 72.1 percent of Independents say they are likely to support family-friendly alternatives to Disney. 28 percent say not likely.

• 77.6 percent of republicans say they are likely to support family-friendly alternatives to Disney. 22.4 percent say not likely.